Phoebe Philo has finally launched her eponymous brand with a highly anticipated online store opening, following her departure from Celine in 2018. Her collection embodies her signature style, offering unique and confident silhouettes that exude strength and humor. Phoebe Philo’s brand goes beyond a simple collection, establishing itself as a new luxury fashion house with high standards and a range of products, from tailoring to casual wear, shoes, and accessories. The collection showcases her talent for redefining proportions and introducing innovative designs, particularly in trousers and high heels. This non-traditional “Edits” release strategy reflects a commitment to sustainability in the face of fashion industry overproduction.