Jonathan Anderson new artistic director Dior Men: his arrival at Dior revolutionizes men’s fashion
- April 18, 2025
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- Posted by: Andrés David Vargas Quesada
The appointment of Jonathan Anderson‘s new artistic director Dior Men marks a turning point for the French house. After Kim Jone stepped down in January 2025, LVMH placed its bet on boldness and reinvention by selecting one of the most influential designers in contemporary fashion. The announcement was made by Bernard Arnault on April 17, 2025, during the group’s annual shareholders meeting. With this decision, Anderson is expected to revitalize Dior’s menswear and elevate its impact on the industry.
Anderson’s legacy at Loewe
¡For eleven years, Jonathan Anderson transformed Loewe into a global benchmark of conceptual luxury. It went from being a niche leather goods brand to a symbol of innovation and prestige. His minimalist vision, combined with an artistic yet commercial approach, attracted both celebrities and fashion critics. He stepped down in March 2025 and was succeeded by Jack McCollough and Lazaro Hernandez from Proenza Schouler.
Expectations for Dior Men
Anderson’s first runway show as artistic director of Dior Men is scheduled for June 27, 2025, in Paris. This collection will be key in repositioning the brand in an increasingly competitive market. Dior is currently facing below-average sales, so the arrival of Jonathan Anderson’s new artistic director Dior Men is seen as essential to relaunching the men’s division.
Continued leadership in womenswear
While Anderson takes the helm of menswear, Maria Grazia Chiuri remains in charge of Dior’s women’s collections. There are no signs that Anderson will take part in that segment. This clear division of roles suggests a focused and specialized strategy for each line of the Maison.
The selection of Jonathan Anderson’s new artistic director Dior Men is a clear statement of intent. LVMH is seeking boldness, renewal, and fresh momentum for Dior. The industry eagerly awaits his debut collection in Paris, where it will become evident whether Anderson can blend his distinctive style with Dior’s legacy. Without a doubt, a new chapter begins for men’s fashion.
