Future of Gucci: Uncertainty and Legacy in Its Latest Collection
- February 26, 2025
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- Posted by: Andrés David Vargas Quesada
The future of Gucci is at a turning point after the unexpected departure of Sabato De Sarno, who led the brand for only a short period. Instead of introducing a new creative vision under a star designer, the fashion house opted for an interim collection—the second in two years. While this decision highlights the strength of its internal design team, it also raises questions about Gucci’s direction in the coming months. The collection naturally evolved the brand’s signature codes but lacked a distinctive stamp or disruptive message. As the fashion industry watches closely, one question remains: Who will lead Gucci’s next era?
A Legacy That Endures
Throughout its history, Gucci has reinvented itself in different creative directions. Alessandro Michele transformed the brand with his maximalist aesthetic and baroque storytelling, while Tom Ford left an indelible mark with his sensual and sophisticated vision. The latest collection incorporated elements from these eras, featuring sequin dresses inspired by the 1960s, reinterpreted loafers, and velvet jumpsuits adorned with the iconic double G logo. However, beyond the expert craftsmanship and homage to its heritage, there was no radical shift in direction. Gucci remains a luxury fashion powerhouse, but it now needs a clear strategy to define its identity in this new phase.
A Risk-Free Collection
The runway show conveyed a mix of nostalgia and continuity, prioritizing safety over disruption. The proposed womenswear aesthetic embodied an eccentric bourgeois style, pairing unexpected combinations such as faux fur coats over delicate lace camisoles or scarves tied over baseball caps. The menswear offering, in contrast, focused on structured tailoring, featuring double-breasted suits, turtleneck sweaters, and car coats crafted from materials like tweed and vinyl. While the pieces stood out for their quality and attention to detail, the overall collection lacked a bold statement. The absence of a leading creative figure was evident in the lack of a compelling narrative that could make an impact on the industry.
The Uncertainty Ahead
Gucci boasts a strong legacy and an aesthetic heritage that has evolved over time. This year, the brand celebrates the 70th anniversary of the Horsebit bag, an icon that appeared throughout the collection in various forms, from subtle details to standout features. However, beyond the value of its historic codes, what truly drives a luxury brand is its ability to innovate and reinvent itself. With the industry eagerly awaiting Gucci’s next move, anticipation grows over the announcement of a new creative director. Now at a crossroads, Gucci must decide whether to hold onto its legacy or take a bold risk with a revolutionary vision that could mark the beginning of a new era.
