Fashion at the Super Bowl Shined Like Never Before in 2024
- February 10, 2025
- Comments: 0
- Posted by: Andrés David Vargas Quesada
Fashion at the Super Bowl took a leading role in this year’s edition, showcasing its growing influence in the sports world. Before the game kicked off in New Orleans, brands like Bode and Rhude had already made their mark with exclusive runway shows in collaboration with GQ and Verizon. Additionally, the NFL debuted its first-ever live pre-show from the red carpet, featuring Olivia Culpo and Kyle Smith, who made history as the league’s first fashion editor.
Halftime Fashion: Style and Statement
The halftime show also served as a major platform for fashion at the Super Bowl. Kendrick Lamar took the stage wearing a leather jacket designed by Martine Rose in collaboration with pgLang, reflecting an authentic and minimalist style. His fans, meanwhile, sported merchandise co-designed with Willy Chavarria, solidifying the connection between fashion and music.
A Cultural and Political Impact
The Super Bowl wasn’t just about the outfits—it was about the message. Lamar was surrounded by dancers dressed in red, white, and blue, making a symbolic statement. His performance, less extravagant but deeply intentional, featured appearances by Samuel L. Jackson as “Uncle Sam,” SZA, and Serena Williams, reinforcing hip-hop’s impact on pop culture.
The Super Bowl as a Fashion Showcase
It has proven to be an effective marketing strategy. While American football has not historically had as close a relationship with fashion as other sports, the event’s massive visibility makes it an unparalleled platform. Brands and designers will continue to invest in this synergy in the coming years.
Fashion at the Super Bowl has evolved into a key pillar of the event. With pre-game runway shows, exclusive collaborations, and a halftime show rich in style and meaning, 2024 marked a turning point in the fusion of fashion and sports. Without a doubt, this trend will continue to grow in future editions.
