List of the Most Popular Brands According to the Lyst Index: Loewe, Miu Miu, and Prada Lead in 2024
According to the Lyst Index for the second quarter of 2024, the list of the most popular brands shows significant changes in the fashion world. Loewe managed to secure first place, surpassing Miu Miu and Prada. Under the creative direction of Jonathan Anderson, Loewe has achieved a 29% increase in searches. This rise is attributed…
According to the Lyst Index for the second quarter of 2024, the list of the most popular brands shows significant changes in the fashion world. Loewe managed to secure first place, surpassing Miu Miu and Prada. Under the creative direction of Jonathan Anderson, Loewe has achieved a 29% increase in searches. This rise is attributed to the demand for basket bags and the anagram T-shirt.
Top Brands Dominating the Market
The Lyst Index has ranked Loewe, Miu Miu, and Prada as the most popular brands of the quarter. Loewe has reached the top spot thanks to its marketing strategy and high-profile events. Miu Miu and Prada occupy the second and third places respectively, each experiencing a slight decline compared to the previous quarter. Saint Laurent, Bottega Veneta, and Versace also feature in the top positions, showing stable growth.
Most Popular Products of the Quarter
Among the most popular products, the On x Loewe Cloudtilt 2.0 sneakers stand out, driving a 308% increase in searches. The Coach Tabby bag has also garnered attention, becoming the third most searched product of the quarter. Other popular products include Dries Van Noten’s suede sneakers and Adidas’ SL72 OG, offering a retro and sporty style.
Other standout products this quarter according to the Lyst Index include the Casablanca shirt for its vibrant colors and bold design; the Santa Croce tote bag by Dragon Diffusion, with a 197% increase in searches due to its braided leather; High Sport’s flared pants, which have gained a cult following and seen a 42% rise in searches; the Amy Lynn Puffball dress, which went viral on TikTok with over 61.6 million posts; COS fisherman sandals, known for their comfort and minimalist style; and Prada’s Symbole sunglasses, which have been a hit among consumers looking for a touch of luxury in their daily attire.
The list of the most popular brands according to the Lyst Index for the second quarter of 2024 reflects a dynamic and ever-evolving landscape in the fashion industry. Loewe, Miu Miu, and Prada lead this quarter, closely followed by other brands also showing significant growth. With innovative products and effective marketing strategies, these brands continue to capture the attention and desire of consumers.
