Discover the Essence of Latin American Design at The Trunk Show
- May 24, 2024
- Comments: 0
- Posted by: Andrés David Vargas Quesada
In the vibrant landscape of Latin American fashion, The Trunk Show has established itself as a luxury design fair offering an exclusive shopping experience. Founded in June 2023 by three visionary fashion entrepreneurs, this event transcends mere trade fair status; it serves as a platform connecting designers with a high-profile audience, fostering a sophisticated and enriching environment. Supported by the prestigious Hotel Real InterContinental, this event promises an unparalleled experience in a setting of luxury and comfort.
The Origin of a Shared Vision
The idea for this event originated from Paola Lizano, Carolina Orduz, y Nicole Madriz‘s desire to provide a platform where Latin American talent could shine. Each of them with their own journey and style, but united by a common goal: to transform the way luxury is experienced. Through organizing micro trunk shows, they identified an opportunity to create a larger and more meaningful event, supported by such an emblematic venue as the Hotel Real InterContinental.
The Founders: Professional Trajectories
Paola Lizano, creator of her own brand, studied and worked in haute couture in New York. With three years of experience, her brand stands out for elegance and attention to detail. Each collection presented at The Trunk Show reflects these values. Carolina Orduz, creative director of ETN Design, has transformed her brand over nearly seven years. She has integrated her knowledge in fashion communication and marketing, extending her expertise to consulting and styling for emerging brands. Nicole Madriz, creative director of SELFMADE, has dedicated five years to developing a sustainable brand. Motivated by personal needs, she has focused on natural textiles. Together, these entrepreneurs combine their passion and experience to celebrate innovation and the quality of Latin American design.
A Platform for Growth and Connection
The impact of this event on the community has been notable. Carolina Orduz has experienced significant growth with ETN Design. The opportunity to directly connect with an audience that values authenticity and quality has strengthened her brand. Paola Lizano highlights how each edition of the event allows for deeper relationships with her customers, providing a personalized shopping experience that is highly appreciated. For Nicole Madriz, the event has fostered an unparalleled sense of community. The synergy between brands and shared values has been essential to collective success, enabling all participants to mutually benefit from the experience.
Evolution and Impact in the World of Desig
Since its inception, the event has undergone constant evolution. Each edition improves thanks to valuable feedback from participants and attendees. This growth is reflected not only in the number of brands and visitors but also in the depth of the connections created. Designers and clients eagerly anticipate each new edition, knowing they will find innovation and quality in every detail.
Funding and Promotion Strategies
This event is funded through its founders, the participation of brands, and support from the Hotel Real InterContinental as a sponsor. In the early editions, the founders covered most of the costs, but now the hotel also contributes significantly. Promotion is done democratically, keeping entry and workshops free, which allows for an open experience accessible to the public.
Looking Towards the Future
The event has a clear vision for its future. In the short term, there are plans to expand the range of international brands at the Holiday edition. This will provide greater variety for attendees. In the medium term, the goal is to take the event to different countries and regions, aiming to attract international buyers and strengthen strategic alliances. Finally, in the long term, the objective is to establish itself as a leading event in Latin American design. This growth will include a strong financial foundation and a global support network. Together, these actions will ensure a lasting impact on the fashion industry.
Tips for Female Entrepreneurs
Through their experiences, the founders offer valuable advice for women entrepreneurs. They emphasize the importance of planning and clarity of objectives. Additionally, they highlight the need to maintain a purpose beyond sales. They encourage leaving room for mistakes and learning from them. The importance of finding a balance between business and personal life is underscored. They emphasize seeking external support and surrounding oneself with a trusted network of people. In summary, women entrepreneurs are urged to persevere, remain resilient, and not hesitate to seek help when needed.
You’re invited to immerse yourself in a unique experience. You’ll be greeted with a careful selection of luxury Latin American brands. Enjoy live music and tastings as you explore the latest trends. Join us to discover Latin American luxury at its finest.
The Trunk Show is a journey that celebrates creativity and human connection. As it grows and evolves, it remains a beacon for luxury Latin American design, offering an experience that goes beyond buying and selling, touching the hearts of all who participate.
